JCR Capital

Cool Stuff

Nuts and bolts real estate books

--A simple, but detailed review of real estate underwriting

Business success & personal success

--A must read for all of those in the transaction business.  Provides step by step tools on win-win negotiation.

--The follow up to “Getting to Yes.”  Provides strategies for negotiating with difficult people.

--A great book about how to achieve your goals, and how to “design your life” rather than just live your life.

--Tools for success in human interaction, a classic.

--A forgotten classic with great tools on how to succeed in business and make more money.

--The common traits of great companies.

Real estate novels & non-fiction books

--A novel based on facts about a distressed real estate developer in Atlanta.  Lots of application today.

--A baseball/business book on how one small market team changed the baseball due diligence model to compete with large market teams.  Thinking outside the box to gain superior results.

--Classic business thriller about the LBO business, based on KKR’s takeover of RJR Nabisco.

--A Wall Street classic that details an emerging residential bond business.  Some great parallels to the CDO business today.

Movies

--A huge cast: Alec Baldwin, Jack Lemon, Al Pacino, Kevin Spacey.  Best real estate movie ever made.  Classic lines: “Coffee is for closers” and “Second prize is steak knives”

--A good movie for mortgage originators.  Teaches you how to overcome customer objections.

--Another great broker movie.  Real sales skills.   “Lipstick on the pig.

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